GayCityUSA.com banners


              

                  
                  
        

                  
        
        
  
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The code may have to be changed some to work properly. Please check the < > to see if they are correct when you copy and paste the code into your site. If you are showing something like < this code should be replaced by a < or > depending if it is at the start or the end of the script.

Also you will probably have to save the image of the banner to a folder in your site often called "images". So you will have to change src="GayCityUSABanner1.jpg" to src="images/GayCityUSABanner1.jpg" or whatever the name of the file is.

If you are inexperienced at html web site design code, you may "hot link" or copy and paste the banner into your site as a last resort. To do this, just right mouse click on the image below and select "copy" and then go into your page editor and paste it on your page.

<a href="http://www.gaycityusa.com" title="Search the gay way with GayCityUSA!">
<img border="0" src="GayCityUSABanner1.jpg" alt="GayCityUSA.com" width="460" height="60"> </a>

<a href="http://www.gaycityusa.com/">www.GayCityUSA.com</a>

<a href="http://www.gaycityusa.com" title="Search the gay way with GayCityUSA!">
<img border="0" src="277X85.jpg" alt="GayCityUSA.com" width="277" height="85"> </a> 

<a href="http://www.gaycityusa.com/">www.GayCityUSA.com</a>

<a href="http://www.gaycityusa.com" title="Search the gay way with GayCityUSA!">
<img border="0" src="139X42.jpg" alt="GayCityUSA.com" width="139" height="42"> </a>

<a href="http://www.gaycityusa.com/">www.GayCityUSA.com</a>

Is your site listed on GayCityUSA? Wanna tell everyone about it? We'd sure appreciate a link back to us!

<a href="http://www.gaycityusa.com" title="Search the gay way with GayCityUSA!">
<img border="0" src="WereOnGayCity.gif" alt="GayCityUSA.com" width="149" height="50"> </a>

<a href="http://www.gaycityusa.com/">www.GayCityUSA.com</a>

Since the purpose of a banner is to stop, interrupt really, the surfer’s train of thought, clicking on a banner is an impulse decision. People need a reason to make an impulse decision so you need to give them one. The following are some tips to help generate the highest click-through rate possible:

· Have a call to action. Always say “click here” on your banner, or some variation thereof. I know this sounds overly simple, but it is often overlooked and can easily double your click-through rates.

· Add a button. Placing the words “click here” into an actual or obvious button on your banner improves response.

· There’s no room for subtlety in banners. Your banner should scream your message.

· Try posing questions: “Want to save 15% on your car insurance in 15 minutes?” Questions work better than statements, particularly when they’re used to tease your audience. Studies have shown that by changing a statement to a question you can raise your click-through rate by 16%.

· If appropriate use humor. Make sure it’s actually funny and get some others opinions first. Quite often something that might be funny to you, other people may not get.

· Use bright primary colors. Brighter colors attract visitor’s eyes. Blue, green, and yellow elicit the most click-throughs. Stay away from transparent colors either in the foreground or background – they tend to get lost among the colors of most websites so stick with solids.

· Use simple animation. Moving images and blinking animation attract visitors to your banner. Strategic use of movement grabs attention more effectively than static banners. Don’t make them too wild or complicated so the message gets lost, the senses are overloaded and/or the file size is too large.

· Offer a reward or free gift when someone clicks on your banner. It will help motivate people to click. Contests also work well, especially if you’re giving away money. Money is the biggest motivator.

· Run a series of banners. It may take more than one message to tell your story or to go after a particular market. Run a series of banners and vary your message. Keep you message consistent and catchy to make your visitors want to read further. After the fourth impression of the same banner, most people tend to subconsciously block it out in their mind.

· Keep the copy short. Think billboard advertising – the average person spends six seconds looking at a billboard and you have less than a third of that time on the web. Write compelling copy. Use action words that motivate.

· Use italics if you can. Although they don’t have a huge impact, they can increase click-through rates by a few percentage points when compared with standard typefaces.

· ·Create curiosity. A large number of those who click on ads do so because they are curious. Studies show that curious clickers very widely by demographic and other characteristics, so targeting based on curiosity can be very effective when you have a general interest product or service.

· Use wide banners or tall skyscraper banners. They’re clicked on significantly more than smaller, skinnier, or square banners.

· Make your banner file size is small, so it loads quickly; 10-30kb is typical for a 468 by 60 pixel banner.

Is your site listed on GayCityUSA? Wanna tell everyone about it? We'd sure appreciate a link back to us!